Malibu Daily News Editor in Chief Cece Woods founded The Local Malibu, an activism based platform, in 2014. The publication was instrumental in the success of two ballot measures, seating three Malibu City Councilmen in 2016 and the supporting the top two vote-getters again in 2020.

During the summer of 2018, Woods exposed the law enforcement cover-up in the Malibu Creek State Park Shootings and a few short months later, provided the most comprehensive local news coverage during the Woolsey Fire attracting over 1 million hits across her social media platforms.